Planning Your Loyalty 3.0 Program

In today’s competitive business landscape, fostering customer and employee engagement is essential. Chapter 8 of Loyalty 3.0: How Big Data and Gamification Are Revolutionizing Customer and Employee Engagement by Rajat Paharia presents a comprehensive framework for designing and implementing a…

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Gamification: The Power of Motivation and Big Data

Chapter 4 of Loyalty 3.0 delves into the concept of gamification, which combines motivation with big data to enhance engagement across various industries. Gamification applies techniques from video games to encourage behaviors in business, education, health, and beyond. By integrating…

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The Next Big Thing is Big Data

In today’s fast-paced world, the term “Big Data” is thrown around a lot—but have you ever stopped to think about what it actually means? Chapter 3 of Loyalty 3.0 dives deep into this concept, exploring how data has evolved and…

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Unlocking True Loyalty

Chapter 2 of Loyalty 3.0: How Big Data and Gamification Are Revolutionizing Customer and Employee Engagement dives deep into the psychology of motivation and loyalty—core principles that businesses must grasp to build lasting relationships with their customers. The chapter explores…

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